Generating ideas: intuitive / creative
Everything starts with an idea – but ideas are not that easy to find. There are a lot of methods based on intuition. The classical approach that results in a whiteboard full of post-its usually does not lead to the most inspired solutions. Our mnemonics-based approach, however, is way more creative – try it out and see!
A further task is to develop initial ideas into feasible approaches: they have to be grouped or clustered, pros and cons need to be contrasted and judged in order to select the most promising ones.
Developing strategies: creative / innovative
To bring these approaches to life, they have to be developed into innovative strategies which suit your specific business or organization. In order to achieve that goal, future paths have to be analyzed, individual portfolios have to be created and a strategy suitable to your needs has to be derived. This process can be optimized even more by exchanging ideas with experts, developers and sales representatives.
Beyond that, it is crucial to find out what is technically doable and innovative, how strategies can be put into practice and how they can be positioned within the market. On the basis of market expectations and feasibility analyses, certain paths are prioritized, aligned with the product portfolio and transferred into a specific course of action.
Implementation: innovative / effective
In order to be economically successful, the practical implementation of the chosen strategy has to be effective. It is important to define cost targets early on in the process and to monitor the actual costs across all developmental stages. A systemic value analysis ensures that even in the conceptual phase costs and production processes are optimized – methodologically well-planned and always measurable.
Because there are always manifold factors that matter when innovations and new technologies are planned and implemented, a sound complexity management has to take center stage: this ensures effectiveness across the total value chain and has positive and noticeable effects on many decisive processes within a company.